January 9, 2004
allaccess

EMMIS stopped the "WHEEL OF MUSIC" at WMLL at noon Today and debuted "RED@104.1 MUSIC WITH CLASS" from the famous CORONADO BALLROOM. EMMIS says "RED@104.1 is positioned not as an Oldies station, or a Standards station, or a Nostalgia station.

Core artists such as MICHAEL BUBLE, DIANA KRALL, NORAH JONES, STEVE TYRELL, HARRY CONNICK JR., BRIAN SETZER, BIG BAD VOODOO DADDY, and ROD STEWART will be played alongside of ELLA FITZGERALD, TONY BENNETT, BOBBY DARIN, DEAN MARTIN and FRANK SINATRA.

PD JEFF ALLEN said: "It is very rare in radio nowadays to get to launch a brand new concept. We are very excited about this format." EMMIS/ST. LOUIS VP/Programming RICK BALIS says the appeal of RED@104.1 is universal. "20-somethings and 40-somethings plus will find it fun to set their radio to RED @ 104.1."

EMMIS-ST. LOUIS cluster VP/GM JOHN BECK adds, "There's a hole a mile wide for this remarkable music. Retailers such as THE POTTERY BARN, STARBUCKS, RESTORATION HARDWARE, EDDIE BAUER and others have known it for years. They play the music in their stores and wind up selling it to their customers. We love those stores, their music ... and their demographics."

Former EMMIS exec and NEW STANDARD COMMUNICATIONS Pres. CHUCK HILLIER assisted with the launch and will consult the station. Check out the site at www.red1041.com.