Good News for PAX TV
December 1, 2003
PAX TV reported its best new fall television season primetime performance, averaging over 800,000 homes and 1.2 million viewers during the week of November 10th. With eight full weeks of the new season completed, PAX primetime ratings overall grew +16% in adults 25-54 and +22% in adults 18-49 in the last four weeks versus the prior four. Rating gains for PAX TV shows over the same period of time are as follows: Adults 18-49 Adults 25-54
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DOC +20% +27%
Candid Camera +35% +44%
MGM Night Movies +17% +23%
Americas Funniest +49% +22%
Early Edition +50% +30%
Saturday Movie +11% +18%
Commenting on the ratings growth, Rob Hebenstreit, VP/Research, said, "We are seeing strong and sustained growth in all key demos, especially adults 18-49 and 25-54. That growth is not just limited to primetime, as our game show block of "Supermarket Sweep", "Shop 'Til You Drop" and "Family Feud" has improved +42% since its premiere week." |