September 11, 2003

The Sports radio war in KC continues, with ENTERCOM, launching the new KCSP-A at 2pm today landing a blow against UNION BROADCASTING by nabbing the rights to PREMIERE's JIM ROME show, a WHB-A fixture for five years. WHB-A hosted one of ROME's more successful "tour stop" appearances last summer; the move is effective DECEMBER 8.

KCSP-A's launch took place with the debut of former WHB-A host and current KANSAS CITY STAR columnist JASON WHITLOCK's show.